Pinterest can help realtors establish an authoritative voice in the field and a reputation for knowledge and resources, all things that a homebuyer or seller would consider extremely important.Īccording to digital market agency The Refinery, the average life of a tweet is about 15 minutes. Pinterest’s own research shows that nearly 90% of pinners use Pinterest at some point to help with their buying decisions. It is far from that-Pinterest is a search engine.

One of the biggest myths about Pinterest is that it’s just recipes and craft projects, a social media platform for DIYers. Here’s social media expert, Heather Farris, to help explain: People use Pinterest as a visual search engine where they save ideas to reference later, which can be of real help as real estate agents plan their marketing strategy. Most agents’ might start out by treating Pinterest like Facebook or Instagram, but Pinterest is its own thing and needs to be treated as such. Heather Farris, Founder, Farris & Company LLC

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